A Week In Digital
Google pays UK Ad regulator. Marketing messages that appear on company websites and social media services such as Facebook and Twitter are to be subject to the same regulations as adverts that appear on television, newspapers or other media.
The Advertising Standards Authority (ASA) said today the online extension had the “protection of children and consumers at its heart”. The move was in response to more than 4,500 complaints the ASA had received about online ads but which it had been unable to deal with because they fell outside its remit.
The extra cost of its expanded remit will be met by an initial £200,000 contribution from Google and an extension of the 0.1% voluntary levy on paid-for advertisements that currently funds the ASA.
Google’s YouTube to offer streaming Pay-Per-View Hollywood Rentals. Google plans pay-per-view films from the Financial Times reports Google is in talks with several major Hollywood film companies to offer a pay-per-view service of their films. Reports say that the streaming movie service from YouTube will bring these movies to online consumers at about $5 per movie. The movies would not download to the user’s computer, but rather stream as they watch it. They will also become available typically around the same time the movie comes out on DVD and other competing services such as Apple’s iTunes store and Amazon.com.
Yahoo! search advertisers can now begin to migrate accounts to Microsoft adCentre. Yahoo announced their Yahoo Search Marketing advertisers can now begin the transition process from Yahoo Search Marketing to Microsoft adCenter. This is the first step of the paid search transition from Yahoo Search ads to Microsoft Bing search ads. Last week, Yahoo’s organic transition to Microsoft Bing was complete.
