40,000 fans on Facebook. Well done Avon!
Congratulations to one of our dearest social media clients Avon, who today reached an impressive 40,000 fans on their UK Facebook page (www.facebook.com/avonuk).
If you had told me a year ago that Avon would grow such a huge number of fans (or ‘likes’ as we call them now) on Facebook in such a short period of time I probably would have shaken my head in disbelief – that’s a lot of people! But here we are, a year later, and the growing fan number is testament to the wonderful work that has been happening on their page and Avon’s social media in general. We are really excited about this fantastic milestone and we know they are too!
The Avon UK page is a great example of social media not only being used as an effective customer service tool but also one which engages current and potential customers with inspiring content. This includes fashion and makeup tips, the latest on new and best-selling products and fun and exclusive content such as competitions and quizzes.
“I’ve worked closely for some time with I Spy to identify and engage a younger Avon audience. Over the last six months we’ve successfully targeted an age range whereby we will see the ROI in years to come. Analytics have shown that this younger group of women, (13-34 years old), are becoming strong advocates of our brand. By connecting with these key influencers in their world of social media they will continue to buy Avon products, support the brand through our social media campaigns. This is a great achievement and we are very happy of our fan base and their engagement on the page.”
Abi Redecen, Ecommerce Content & Social Media Editor at Avon UK
*I Spy has been working with Avon since 2007 across paid search, natural search, conversions and social media.
