How to effectively manage Social Media from all angles
Yesterday, the IPA in association with PR Newswire ran an extremely successful event: Part One of ‘Applying Social Media from all angles’. I Spy’s MD, Nick Jones had the pleasure of presenting I Spy’s view on how essential it is for brands to understand the crucial relationship between both Social Media and PR and the importance of these factors within the consumer decision making process.
Social Media has not only changed the face of how brands advertise, but has also revolutionised the opportunity consumers have to engage and learn about products and services in a way that was previously impossible.
We are excited to include Nicks Top 5 tips on how campanies can ensure they are making the most of Social Media.
- The Key to Social Success is understanding what Social Media success looks like for your business and why you are using it. Build up your brands social strategy around these key points.
- Great ideas and content are crucial – keep activity fresh and personable. Work out a realistic schedule of content, upcoming events and schedule your social media updates in advance to ensure you are regular engaging with your audience.
- Social advertising (more specifically Facebook Advertising) is a cost effective way of targeting your audience with the most relevant ads. Its and easy way of recruiting followers and fans.
- It is imperative that Social Media is woven into your business’ overall PR and offline marketing activity to ensure effectiveness and consistency of tone of voice.
- Measure and track as far as possible against defined KPIs.
If you were at the event - we would love to hear your feedback, Tweet us @ispymarketing. For all of those that were unable to join us check out Nicks full presentation below.
If you require any further information, you know where to find us!
More on the IPA and PR Newswire events.
