Blue Monday: Blue Shmunday
January is believed to be the most depressing month of the year, with one special day in particular that encompasses all of our monthly depressions into one and quadruples it. We’ve all heard about the dreaded ‘Blue Monday’…officially the most depressing day of the year and it’s…every year! Hurrah. The whole month consists of awful weather, barely any daylight and withdrawals from all the fun and food from the festive period. Combine this with your festive bills coming in, and cash flow being at an all time low, and the last Monday of this month is purely dreadful.
This particular day of the year is devised from a formula of depressive effects from the mid winter blues, comprising of; [W + (D-d) ] x Tq / M X Na. In layman’s terms…
- W is weather
- D is debt
- T is time since Christmas
- Q is time since failing our new year’s resolutions
- M is low motivational levels
- Na is the feeling of needing to take actions
There have been several suggestions plastered over the net regarding the solutions to these particular blues…some consist of exercise, contacting old friends and being nice to a stranger to name a few but how about a formula of ‘BOH’. ‘BOH’ I hear you ask…WELL, Bright Outlook Hypothesis.
There is such a jump onto of the ‘Blue Monday’ bandwagon, that along with campaigns to help those that have depression there are also lighter, less heavy campaigns that promote cooking fronted by the celebrity chefs with the suggestion of flour based recipes designed to beat those blues.
There are numerous articles to suggest that external factors causing depression of an entire population is ludicrous and therefore it would be any easy assumption to make that maybe we feel this way each year because we, as a nation, are expected to.
The ISpy Ad Control team would aim to beat those ‘BLUES’ for our Paid Search clients by adding paid ads and text display ads on the Google Network such as…
‘Want To Beat Blue Monday?
Why not pamper yourself with one of
Our goody bags, 50% off today only!’
Challenged by Blue Monday?
Feel better and look great with
Half price exclusives only today!
We believe this is a much more positive way of turning around the thought of the looming day and adding a positive spin that gains exposure in the market for our clients, increasing the customer base and loyalty.
Overall there are various ‘supposed’ ways/campaigns for ‘fixing’ these blues but how about NOT focussing on the fact that it will be coming around and forgetting it all together and maybe, just maybe, treat it as any other day and focus on the positives.
Besides just think, the closer you are to the end of January the closer you are to those long blissful summer days…
