Piquing Your Pinterest?
There are lots of different social media sites available depending on our interests, likes and where our friends share information. And Pinterest is the new, up and coming site to hit the US.
Look what you can pin!
But how has it exploded in such a short time? Is it a really clever PR idea, or just a brilliant site?
The main pull of the site is the community centric ideology. You are notified when someone re-pins your content, and you can build groups in this way. One lady in Alaska has generated $60,000 a month for her business through Pinterest, proving the power that an online community can have.
The invite only element is also a sure-fire draw, as people have to subscribe to a list to be allowed to join. This keeps the quality very high, and the psychology of this invite only community only increases the interest in the site, pushing it to the lofty heights of 3.2 million monthly unique hits (as reported by Techcrunch) which is well over a two thousand percent increase in 10 months.
Visual media is set to be the next big thing, and people much prefer to read information through an info graphic rather in a list format. Pinterest takes this to the next level, making all information pinned visual, and by ensuring that users adhere to strict pinning guidelines, the quality remains high.
So how should you pin to benefit your brand? Pinterest does not allow blatant brand promotion in accordance to the pinning guidelines, so brands need to take a more educated and inventive approach to the site. By pinning vibrant pictures that people want to re-share you will create a buzz within the community, you allow people to re-pin your content and therefore drive traffic back to your site.
Pinterest stats:
- The site launched in 2010, and by November 2011 boasted 4.5 million users.
- The greatest pinners live in California and Texas, but the site is rolling out across the world with massive widespread interest.
- 58% of visitors are female between 25 and 44.
- Named in Time Magazine’s top 50 websites of 2011.
- Has an iPhone app.
With statistics like this, it is clear that Pinterest is something that you should be thinking about within your social media strategy, and how best to implement it with your current endeavours.
What our social media team are saying:
Alex Lecoq - Account Manager
“I haven’t been using Pinterest for very long but really like how users can organise and filter content by hobbies and likes, making it really easy on the eye! The number of users is still quite low but it’s looking promising. In their latest F8 Event, Facebook have announced Pinterest as part of the integrated apps from their open graph. I’m very keen to see the first creative use marketers will make of the platform! Who would I suggest it to? Beauty, food and fashion brands as the platform has a high female usage.”
If you want to find out more then there is a fantastic article at Mashable with tons of information on the origins of the site and who is using it.
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