Inside Scoop From I Spy Labs
Entering the I Spy Marketing offices hasn’t changed. There are no lab coats, no bunson burners and I Spy Labs MD - Grant hasn’t got a messy white hairdo.
OK, so one of them is true…
Launched in September, the Labs team have been hard at work creating some extremely exciting and powerful tools to help clients improve their ROI further.
First was the launch of our very own Google Analytics iPhone App which is available for free from Apple’s iTunes. Currently seeing over 5,000 downloads, it’s proved to be a great success and the reviews reflect that!
Upcast Technology - Revolutionising Facebook Advertising
The Labs team haven’t rested on their laurels. Next up was creating a tool that will save time, increase ROI and brand exposure.
Introducing Upcast - a Facebook Ad management platform that has been built with improving ROI in mind.
The native Facebook ad platform is basic to say the least, and if you want to build out large campaigns, you have the painstaking task of manual creation and editing one by one.
Not anymore! Upcast takes all that out of the equation and lets us focus on improving campaign performance quickly and effectively - all with a few clicks.
First to use Upcast was the RSPCA and they have enjoyed seeing great results - so much so, they have extended their use of the tool to continue seeing an increase in donations for their “Voices” and “Biggest Animal Rescue” campaigns.
So what next?
Why not hear it from the team direct? We interviewed I Spy Labs CEO - Jim Brigden, MD Grant Muckle and CTO Harry Doyle to get under the hood of I Spy Labs and what it means for our clients and us as an agency.
Check out the video below to find out more about I Spy Labs:
Book in a Free Demo
If you would like to experience the power of Upcast and utilise the highly targeted coverage of Facebook advertising, then get in touch with Grant Muckle to book in a free demo.
Press Coverage:
http://www.freshbusinessthinking.com/business_advice.php?AID=7054
http://www.netimperative.com/news/2010/july/i-spy-marketing-launches-business-property-mobile/view
http://www.mediaweek.co.uk/news/1041036/RSPCA-ups-use-Facebook-ad-management-tool/
