Amazon and Facebook launch social shopping experience
The largest social network and the largest online shop have teamed up. Facebook and Amazon signed a deal to allow users to link their facebook and Amazon accounts
The option is not available in the UK yet, however users in the US can sign into their Amazon account and when they select the Recommendations tab they can link up their facebook account. Once linked Amazon then uses the persons facebook “likes” to serve more targeted product recommendations. Users will also be notified of friend’s upcoming birthdays and suggest presents.
Amazon will also safeguard users purchasing history by not sharing any data with facebook.
The move is an interesting one because previously users on Amazon could see other users preferences but not see their friend’s interests. I suspect Amazon and facebook will expand this further but for now it should encourage a more social shopping experience on Amazon.
