The Revamp of Squidoo
Firstly, what is Squidoo?
For many who are not aware, Squidoo is a resource and knowledge based online community where you can create lenses (pages) based on any topic or interest of your choice. Each lens is built by adding modules (sections), there are various modules to suit the wants and needs of each individual lensmaster. Rather than having only text within the lens, Squidoo allows you to add other types of features such as pictures, videos, surveys, feeds, guestbooks and much more.
Squidoo makes it easy to build your lens, by categorising each module to help you get the most of your lens and to communicate it in the best possible way. There are 7 main categories that include Social & Voting, Widgets, and News & Feeds.
http://www.squidoo.com/fifa-2011-vs-pes-2011
The dashboard within your profile records and monitors activities that include: the activity/interaction of each lens, lens rankings within its category and overall within Squidoo. If you decide you would like to make money from your lenses, then the dashboard also records and analyses traffic, earnings and royalties.
The Evolution of Squidoo
Recently Squidoo introduced a point’s based system called Squidpoints, whereby you are rewarded for activities such as creating a new lens, adding new modules to a lens, interaction within the Squidoo community, celebrating your Squidbirthday and more. Each time you earn a certain amount of points you are then eligible to move up a level, when you unlock a level you are then awarded with rewards such as a new lens theme, trophies, higher status within the community etc.
Squidoo & Social Media
Squidoo allows you to integrate your social media activity and increase your brand presence within its community. There are social modules that allow you to showcase videos from your YouTube channel by its YouTube module, or to upload a video, you can add the video module. You can also add a Twitter Follow module which allows you have your live Twitter feed within the lens.
Squidoo & Natural Search
Content placed on Squidoo is regularly picked up by Google. Because lensmasters are creating content that people are actively searching for and linking to, this indicates to Google that the lenses and content is relevant and reputable.
How to Uptimise your Squidoo Content
Here are some tips on getting your content recognised:
- Spin your content and make it original
- Spread the word & be active - Talk to the community, attract people to your lens and get them talking and sharing.
- Link to other lenses and lensmasters
- Social Bookmarking your lenses
Squidoo is a great way to share and get involved online. It’s variety of tools allows you to further promote content and media. And in doing so, you get rewarded, by becoming a valued and trustworthy member within a well respected online community

















