John Brodie

Glaswegian John Brodie is I Spy’s General Manager for Scotland (where else?) and he has a passion for getting companies to embrace digital. This has led John to work on Einstein-worthy projects like designing ‘Digital Brain Search’ (a suite of analytical tools for the search marketing world) and focusing on digital behavioural segmentations and media attribution modelling.  His history as a statistician has given him an  understanding of data and the insight that can be gleaned from it and make him the ideal candidate to lead our Analytics and Conversion product suite.  Continous Improvement through rigours testing and measuring is his mantra.

Prior to joining I Spy, John spent eight years at Digital Marketing Group (DMG) company, Jaywing, as Head of Digital Analysis and Product Development. This involved working on clients like RBS, Egg, MoneySupermarket, Oxfam, Kelloggs, CitiBank, Open University and Comet. But John’s training ground was HBOS: “The plan was to be an architect but my sad passion for maths and business made me change my degree and pursue a more analytically focussed career. I got my first banking job just two days after graduating.”