Time To Celebrate
It looks like summer is finally here! (despite the predicted thunderstorms this week, but what’s summer in the UK without a splash or two of rain?). The first en masse celebration of summer 2012 will take place over the bank holiday weekend and it is, of course, the most patriotic of celebrations - the Queen’s Diamond Jubilee. We can’t wait for the street parties, concerts, river pageant and general merriment that will be happening during this weekend.
The office is looking suitably regal thanks to our lovely Lulu who has decked out the space with Union Jack bunting. We’re sure that this won’t be the last of the celebrations in the office for the Jubilee.
As an agency with a fair few clients, we are wondering what impact the Jubilee weekend will have on digital marketing. We have lots of ideas of how to make the most of these celebrations in terms of advertising (in a cost effective way).
We heard about the impact the Royal wedding last year had on digital from Google this week, as they have a few suggestions to help brands deal with the changes the bank holiday will make to digital marketing campaigns.
Here are a few of their suggestions:
Step 1: Budget strategically for changes in volume
Step 2: Size your opportunity
Step 3: Focus on your Mobile/Tablet
Just a couple of months after the Jubilee, the Olympics will be on top of us and we will be glued to the TV sets while trying to navigate our way to work on the train… or if you are a tourist, just navigate!
With this in mind, we think that as the rate and volume of traffic heading towards Google Maps will be ridiculously high during this period, smartphone usage will be phenomenal in comparison to regular use rates.
This year’s events will have an incremental change on mobile search and commerce. Individuals will search more on their mobile devices, update their social networks and use them to navigate from one area of London to one of the many Olympic sites (if they were lucky enough to get tickets to the events of course).
We are just as excited about the Olympic torch relay prior to start of the main event which is being navigated from the Temple of Hera in Olympia, Greece, to all over the UK
We have been checking out the map, to see if it is going past any of our homes…after all, how often will any of us be within less than a few metres of the Olympic flame in our lifetimes!? I for one, will be making sure I’m at home on July 7th when the torch passes my house!
