Our Fashion Retail Report
Not so long ago Mary Portas was asked to create a report detailing the failings of the British High Street and looking for answers as to why it seems to be on a downward spiral.
After reading the report, which had very mixed reviews overall, we felt very let down that digital marketing was very much left on the back burner. So we decided to commission our own research to find out exactly how consumers use the digital space to shop and how it is working alongside bricks and mortar stores during such a difficult financial climate.
The report looks at how brands are currently marketing themselves and how those that are ‘doing it well’ are succeeding within the digital space. We compare both luxury and high street consumers and brands to demonstrate how consumers are using the Internet and what journey they take when making a purchase. We also take a comprehensive look at how ecommerce is evolving, how consumers purchase online and the measurement of success of numerous brands.
Here are some of the key findings in the report:
• High Street vs Luxury Retail – does consumer behaviour differ depending on the sites consumers shop at?
• What are the most popular paid search terms for retail sites to bid on?
• Which fashion-based sites have the best natural search rankings?
• Which are the most popular high street and luxury brands according to Facebook, Twitter and Google+?
To enjoy our Fashion Sector Report, please visit our website.
