Facebook Advertising

The accelerated reach and usage of social media networks has given rise to new marketing opportunities for brands to reach targeted consumers with scalable, meaningful campaigns.  The opportunity to engage consumers in interactive exchange offers new opportunities in brand-building and socially relevant advertising.

At I Spy we are keen advocates of Facebook Advertising and have been managing campaigns on behalf of our clients using market leading social advertising technology, Upcast. 

By using Upcast, we are able to build a brand’s following on the social platform via targeted and engaging adverts.  Multiple ad copy and permutations are used to optimise the effectiveness of a campaign.  Using data and the available ad management tools we scientifically find the optimum advert to engage with consumers. Facebook advertising allows businesses to gain followers and build awareness of their brand on one of the most widely, and regularly, used social networks.  Upcast technology allows adverts to be targeted at users by demographic, location and interest, and all importantly, to promote itself within a sphere of influence of communities.    It is proven that people are more open to suggestions and recommendations from their friends rather than traditional brand advertising.  Through the use of the Upcast advertising technology, we are able to specifically target likeminded people and highlight other friends, for example, that are already fans of a particular brand or product.

At I Spy we uniquely manage Facebook advertising alongside other performance media, search and also create the social pages and environments that brands appear within. 

Click here to open the Upcast website, which will give you some great examples of how Upcast has helped our clients. Or if you're interested in a demo, please fill in the form below:

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