Devina Paul

Although a certified financial whiz, following a physics degree, I Spy’s Finance Director, Devina Paul, had an unusual start to her working life as an acoustic engineer. This saw her working with star-studded international acts and gave her the chance to cut her teeth on some major acoustic design projects at the Millennium Dome and Wembley Stadium.

Always looking for the next challenge, Devina embarked on a career as a management accountant. Since then she’s been fine-tuning her skills in the world of corporate finance.

Devina is no stranger to the world of digital media having previously worked in-house at a variety of well recognised agencies, including a four year stint at advertising agency, Lowe; insight communications group, Creston; planning and buying agency, Just Media; and media arts specialist, Tequila.

“The forecast for 2010 is bright, and our aim is to build on last year’s successes,” she says. “Social media continues to be a fast growth area, and part of our role is to educate clients on the opportunities available. With so much going on it’s a great time to be joining I Spy.”

Devina joined I Spy at the start of 2010, and is a welcome addition to the team. With such strong credentials, there can be no doubt she’ll continue to set the tone for best practice all round.