Journey Control: Analytics & Conversion

I  Spy delivered a 40% increase in actual e-commerce conversion rates, equating to an approximate incremental £800k in revenue annually for leading UK retailer John Smedley.

Our conversion and analytics department has proven that there is usually significant payback by helping brands to improve the conversion rate of their digital services, whilst only requiring a relatively small resource investment. Incremental change and gains can be realised and tracked over a short period of time. 

The biggest mistake for modern businesses has been to focus purely on driving more traffic (people) to their sites and not focussing on the usability and customer journey conversion once they have acquired them. With the costs of acquiring users through digital channels increasing, the value of improving conversion rates is increasing dramatically.

Our journey control team use both analysis and design to help businesses to obtain the maximum value from their web traffic and increase sales.

Our Journey Control Services include but are not limited to:

I Spy is one of a handful of Google Conversion Professionals in the UK, and was amongst the first agencies in Europe to receive this recognition of excellence in improving our clients' conversion rates. Get in touch.

Journey Control Success Stories