Jobsite Success Story
Key Sectors:
Paid Search
: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Natural Search
Dynamic Display Re-targeting
Analytics and Conversion Optimisation
Results:
Paid Search Results:
Year on year:
73% decrease in cost per CV upload
49.16% decrease in cost per application
Dynamic Display Re-targeting:
Cost per CV and cost per job application both 78% lower than paid search through dynamically display re-targeting.I Spy achieved a 135% increase in registration with a 21% decrease in cost per click for Jobsite!
Cost per CV and cost per job application both 78% lower than paid search through integrating dynamically display re-targeting.
I Spy achieved a 135% increase in registration with a 21% decrease in cost per click for Jobsite!
Natural Search results:
Google ranking on “jobs” increased from position 14 to position 2.
ow-x: hidden; overflow-y: hidden;">Visits increased from 2,800 per week to over 22,000 per week.
High quality links from authorities websites such as universities, Government, educational and industry body websites.
Redirected more than 25 domains to Jobsite.co.uk to reduce duplication.
Following the introduction of the XML sitemap there were 20,000 extra visits per month directly to job listings within 3 months of implementation.
Analytics and Conversion Optimisation Results:
Winning Ad display combination resulted in a 140% increase in conversions.
Background:
Jobsite, one of the UK’s leading online recruitment websites appointed I Spy Marketing in 2008 as their specialist digital marketing agency to lead their investment in paid search & natural search, dynamic display re-targeting and conversion optimisation to coincide with their cross-channel brand campaign.
The schedule included:
National prime TV campaign featuring Max Beesley.
Supported by radio, print and online advertising.
Digital marketing.
Client Aim:
Jobsite to become the UK’s best known online recruitment brand.
Key objectives used to quantify the campaign and develop the strategy were as follows:
1. Reduce cost per application and CV Generate an incremental level applications.
2. Generate an incremental level applications.
3. Increase the quality of CV uploads from non Jobsite related keywords
4.Quantify the effect that generic keywords and ‘engineering jobs’ have on CV uploads or applications made via jobsite.
5.Managing ad copy and keywords so that Jobsite did not compete with its 5.niche brands such as City jobs and London jobs, which would inflate CPC’S
6.Provide recommendations to boost Natural Search (SEO) performance.
7.Provide comprehensive reporting with actionable insights.
Jobsite and I Spy:
Weekly conference calls, along with month meetings have ensured the impressive
from the digital marketing campaign and continue to assist informing the for the business. Results are consistently actionable insights on how to drive the campaign forward.
“At a time when we all eyes were on search marketing as its budgets were their highest levels ever, it was essential we had full confidence in our search agency to deliver consistently good results and maintain market share in such a competitive sector. Through their knowledge of our business and integrating search with offline media, the search marketing campaign was able to respond quickly to any changes in demand to ensure all angles of the campaign were being exploited to their full potential”
Jobsite Marketing Manager, Gary Robinson
I Spy help leading online recruitment website integrate the wholeuser journey as they embark on a national prime time tv advertising campaign supported by radio, print & online advertising.
Jobsite, one of the UK’s leading online recruitment websites appointed I Spy Marketing in 2008 as their specialist digital marketing agency to lead their investment in Paid Search & Natural Search, Dynamic Display Retargeting and Conversion Optimisation to coincide with their cross- channel brand campaign.
Aim:
Jobsite wanted to become the UK’s best known online recruitment brand.
Key objectives used to quantify the campaign were as follows:
• Reduce cost per application and CV
• Generate an incremental level of CV uploads & applications
• Increase the quality of CV uploads
• Quantify the effect that generic keywords e.g. ‘jobs’ and ‘engineering jobs’ have on CV uploads or applications made via jobsite.
• Manage ad copy and keywords so that Jobsite did not compete with its niche brands
• Provide recommendations to boost Natural Search (SEO) performance
• Provide comprehensive reporting with actionableinsights
Strategy:
I Spy used the following steps to ensure that the campaign was developed so that all offline activity was resonated in online activity and vice versa.
The strategy was drilled down to 4 key areas:
• Strategic Planning
• Bespoke Campaign Design
• Engaging Target Audience
• Campaign Performance
Paid Search Results:
Year on year:
• 73% decrease in cost per CV upload
• 49.16% decrease in cost per application
• Efficiencies’ and achievements across the campaign period included:
• 100% all-day visibility on Jobsite brand keywords
• 67% decrease in CPC without losing position in the ranking of the paidsearchads
• Jobsite paid a lower cost per click without jeopardizing their rankings in
Google
• Cost per CV and cost per job application both 78% lower than Paid Search through Dynamically Display Retargeting
Natural Search Results:
• Google ranking on “jobs” increased from position 14 to position 2
• Following the introduction of the XML sitemap there were 20,000 extra
visits per month directly to job listings within 3 months of implementation
• Visits increased from 2,800 per week to over 22,000 per week on just
the “job” keyword alone.
• High quality links from authorities websites such as universities, Government, educational and industry body websites
• Redirected more than 25 domains to Jobsite.co.uk to reduce duplication
Analytics and Conversion Optimisation
Results:
• Winning Ad display combination resulted in a 140% increase in
conversions. (See below)
“It was essential we had full confidence in our digital agency to deliver consistently good results and maintain market share in such a competitive sector. Through I Spy’s knowledge of our business and integrating
search with offline media, the search marketing campaign was able to respond quickly to any changes in demand to ensure all angles of the campaign were being exploited to their full potential.”
Gary Robinson, Marketing Manager, Jobsite
Uptimisation
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