Sign up for ourCookie Audit
I Spy’s Cookie auditing service has been designed to provide all our clients with the information and the tools they require to meet their legal obligations under the revised Privacy and Electronic Communications Regulations, which come into force on 26 May 2011.
These changes can have a significant operational impact on any online company using cookies, and could lead to websites no longer working correctly.
Many companies believe that the UK government are giving companies 12 months to conform but this is not the case.
The ICO have stated that while they have given companies extra time, they will start to gather evidence that companies are taking steps to comply with the new regulations. The ICO has recommended that all businesses with a web presence audit their cookies in preparation for the e-privacy directive.
I Spy’s new comprehensive cookie auditing service will satisfy all of the ICO’s initial requests to ensure your business is protected.
To help you understand these new rules and the impact they may have on your user experience, I Spy have a developed a ‘Cookie Audit’. Through our audit we will:
- Identify and analyse the type of cookies you are using, and your current policies for obtaining consent from your customers
- Grade your cookies as essential, non-essential / non-intrusive, non-essential / intrusive, or obsolete
- Produce a cookie usage audit report for your internal use – this will outline what each cookie is for, how intrusive it is, whether it is first or third party, how to get more information on it, and what to do about it
- Produce a cookie usage statement to add in to your website’s privacy section – this will tell users what each cookie is for and how to get more information on it
- Give general advice on how to ensure your website is compliant with the ICO directive as defined at the time of the audit
I Spy’s experienced onsite conversion and optimisation team will extract your businesses cookie information. Through using a suite of tools and techniques to track your actual cookie usage and show you what data you are currently capturing our team will undertake a full audit, analysis and rating of the use of your cookies. Additionally, I Spy will also analyse cookies across flash media, checkout process, emails, banner ads, splash pages etc.
