Ch-ch-changes in AdWords

If you manage any paid search campaigns then AdWords is more familiar than any other interface (including your own Facebook page, this is if you manage the campaign well).  Since the upgrade of AdWords there are some new features available and have been for a while now.

However, it looks like it became much easier for Google developers to add new features relatively quickly.  As an example,  just a couple of weeks ago we have noticed (as they do not really shout about changes much for some reasons), a couple of very interesting updates in AdWords. Firstly, along with the Site Links we can now also add business addresses  (business owners and non-business owners). The little map icon can be also added below the creatives.

The “Click to call” button is another new feature, which is very useful in the age of the  iPhone.  And of course, remarketing which is the whole different subject even.

It is always good to use every little opportunity to uptimise (especially if you running out of ideas!)