The Knowledge Graph
Google launched their Knowledge Graph in the US today. It’s such a straightforward tool that it’s amazing that it hasn’t been produced before by a search engine. Then again, perhaps it’s such a complicated piece of software that it may not have been possible before now!
The principle behind the Knowledge Graph is intelligent connections. It’s all about understanding the relationship between search terms based on real-life search results. The example they use in the video which they published today (see link) is that of Renaissance Art. If you are only aware of a single Renaissance painter e.g. Da Vinci, when you type in that name into Google’s search engine, as well as the standard search results which will come up, on the right hand side you will see a ‘side panel’ where you’ll see other areas which others have searched for in the past. For example, you may see a picture of the Mona Lisa, other artists, or famous paintings of that era. So it’s working on the idea that although you may want to know directly about Renaissance Art it’s fairly likely that you’ll want to know about the other aspects in that realm of knowledge.
Once you’ve had a look at all the options the side panel offers on Google, you will be able to select the link that’s most relevant to your particular search query.
Google have published a simple explanation of it here but when is it coming to the UK? No date has been set as yet but we wait with bated breath as opinion on the Knowledge Graph begins to trickle through from the US over the next few days.
